First airing of “Coiffeur Ashwaq” sitcom series on ART
January 20th, 2009
The sitcom Series “Coiffeur Ashwaq” comes on top of the advertisement campaign launched by Media Arts for Development “MADEV”, within the framework of a project called “Capture Life”, 32% co-funded by the European Union through the Delegation of the European Commission in Egypt, that tackles many social issues through TV comedies.
“Coiffeur Ashwaq” enlightens the viewers on various issues pertaining to women and their rights in the form of a short sitcom series, directed by Refaat Azmi, Arascope Company; executive producers, Michael Helmi; technical producer, and Badr Tayseer; decorations.
The main events of the sitcom evolve inside a hairdresser’s shop owned by “Ashwaq”, played by “Mimi Gamal” who, through her work in this shop, communicates with different social categories resulting in comic struggles and situations.
The series is written by a team of scriptwriters and editors: Mohamed Ismail, Sherif Badr Edeen, Hesham Helal, Waleed Khairi, Joy Fahmi, Manal El Motei, and Rami Rizkallah. Cast: Mohamed Abu Dawood, Olfat Amer, Hossam Dagher, Ayman Mansour, Nermeen Za’zaa. Guests of honor: Enaam Salousa, Hassan Moustafa, Alaa Morsi, in addition to a number of elite actors and actresses. The sitcom series will contain fifteen 20 minutes' long episodes, and address various problems like early marriage, freedom of choosing the life partner, family violence, divorce cases, and other issues.
ARAB RADIO & TELEVISION (ART) TV satellite station will be the first to run the sitcom series. ART-Hekayat channel will air “Coiffeur Ashwaq” starting January 20th, 2009 at 20:30 local Egypt time, 2:30 a.m. and 8:30 a.m. daily for one month of exclusive for pay-TV broadcast. Following this month, other broadcasting agreements will be finalized with a number of potential stations interested in the series. For more information about ART broadcasting coverage, please visit www.artonline.tv.
For more information on the series, please contact:
Media-Arts for Development (MADEV) NGO.
E-mail: development@madevegypt.org
Telephone: 2917-9348 or 2917-9349

